Nov 4, 2011


Sent: 11/3/2011 4:08:38 A.M. Pacific Daylight Time
Subj: Chicken of the Sea's Recipe for Disaster
Email not displaying correctly? View it in your browser
Watch our latest video exposing the tuna industry's destructive fishing practices.

Take a random floating object, attach a radio beacon to it, and drop it in the ocean. Let it soak for a few weeks, then come back with a giant net and scoop up everything in sight.

That's how Chicken of the Sea catches tuna -- a deadly combination of fish aggregating devices (FADs) and massive seine nets. This indiscriminate practice is causing tremendous harm to our oceans, including the needless deaths of tens of thousands of sharks, rays, and baby tuna every year.

We launched our campaign to get Chicken of the Sea to clean up their act back in August with a video by Pulitzer Prize winning cartoonist Mark Fiore. That video received such a strong response from the company and the rest of the tuna industry that we decided to make another. This time, we're taking a closer look at their destructive practices, and offering indisputable evidence of their activities: actual footage of FAD-driven carnage on the high seas.
Help us keep the pressure on and check it out. Our goal is to hit 25,000 views in the first 48 hours. Simply click on the image below to watch the video and be sure to share it on Facebook and Twitter after you've watched it...
Chicken of the Sea and the entire tuna industry is scared. They're scared that the public is going to find out the truth about what they are doing. So they've spent the last couple of months and untold amounts of money hiring expensive PR firms to attack Greenpeace, hoping that this will distract the public and confuse the issue.

But each and every person who watches this video and becomes aware of our campaign makes it a little bit harder for them to hide the truth. Take a moment and watch it yourself and then pass it along on Facebook and Twitter.

For the oceans,

Casson Trenor
Greenpeace Senior Markets Campaigner

P.S. One of the fastest and easiest ways to get people to watch the video is to forward this email to the people in your email address book.
Click here to forward this message.
702 H Street, NW, Suite 300, Washington, DC 20001 | 1-800-722-6995