Apr 13, 2021

Online: From NhRP - New vegan innovation by our corporate partner Hourglass 💋🙋🐘🐞

----- Forwarded message -----
From: Nonhuman Rights Project <info@nonhumanrights.org>
Date: Tue, Apr 13, 2021 at 11:01 AM
Subject: New vegan innovation by our corporate partner Hourglass

The NhRP congratulates our cruelty-free corporate partner Hourglass Cosmetics for the launch of their 100% vegan red lipstick. Confession Red 0 is formulated with their patent-pending replacement for carmine—the beauty industry's standard red pigment produced from crushed female insects.   

It can take up to 1,000 crushed female cochineal beetles to create the vibrant red hue in a typical tube of lipstick. Through several years of research and development, Hourglass has innovated on the beauty staple as part of its ongoing commitment to protect nonhuman beings.

The cruelty-free luxury beauty brand has been a corporate partner of the Nonhuman Rights Project since 2017. While at first glance, our partnership may seem unlikely, it is rooted in a deep mutual commitment to protecting animals from harm caused by human beings and human institutions. Both the NhRP and Hourglass employ bold strategies for changing a status quo that views and treats nonhuman animals as "things." We are aligned in our perseverance against perceived obstacles to achieving the changes we seek and hope to inspire our supporters and fans to join us in seeking them.

Since the start of our partnership, Hourglass has donated 1% of all profits from their online store to the NhRP. Of their cruelty-free mission, Hourglass says, "We will continue working towards change because we believe in seeing eye to eye with animals ... We will stay true to our mission until they are protected in the beauty industry and beyond."

Shop Hourglasscomestics.com and they will donate 1% of profits to the NhRP. 

If you'd like to learn more about our partnership with Hourglass or if you run or work for an organization that is interested in supporting the NhRP's unique and vital mission through partnership, please reach out to me at msuzuki@nonhumanrights.org.

Thank you,
Mickey Suzuki
Development Director, the NhRP

Working for the recognition and protection of fundamental rights for nonhuman animals.

The Nonhuman Rights Project
5195 NW 112th Terrace
Coral Springs, FL 33076
United States


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